Wednesday, October 24, 2007

The big loser in this new media

Seems to me that the local affiliates will be.  My question is what will happen as more people migrate to the internet to watch their television shows.  I know right now the networks are paying the affiliates a percentage based on how many times a show is viewed both on pay per view and on the internet, but what happens when the networks decide to stop doing that. 

If or when this happens the affiliates will be out of the loop and in a position of no power.  What exactly do they have that the networks would want?  The advertisers sure are not going to want to pay them when everyone is going elsewhere to watch the shows. 

With the new version of mpeg coming out that should enable downloads speeds multiples faster then they currently are, this would allow all tv channels to move online where they can incorporate the new media experience into what their shows are. 

Hasn't lonelygirl15 taught us anything?  If she did it's that people want to be a part of the experience.  I am quite happy that a show like heroes is going to take us in that direction.  Heroes will be the one to take us into the new deal. 

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